{
  "brand": "Авито",
  "updated": "2026-08-06",
  "note": "Палитра логотипа и ориентиры интерьера ПВЗ по открытым источникам (Лебедев / пресс-релизы). Не заменяет партнёрский брендбук.",
  "colors": [
    { "name": "Avito Azure", "hex": "#00AAFF", "rgb": [0, 170, 255], "usage": "primary / countertops" },
    { "name": "Avito Coral", "hex": "#FF6163", "rgb": [255, 97, 99], "usage": "logo vertical" },
    { "name": "Avito Green", "hex": "#97CF26", "rgb": [151, 207, 38], "usage": "logo vertical / fitting room exterior (muted in concept)" },
    { "name": "Avito Violet", "hex": "#A169F7", "rgb": [161, 105, 247], "usage": "logo vertical / coffee niche" },
    { "name": "Black", "hex": "#000000", "rgb": [0, 0, 0], "usage": "wordmark" },
    { "name": "White", "hex": "#FFFFFF", "rgb": [255, 255, 255], "usage": "background" }
  ],
  "font": "Aeroport",
  "pvzGuideHighlights": [
    "Branded Delivery: multi-brand free connect + mono-brand design by Art. Lebedev Studio",
    "EXMail franchise model (2022–2024) is outdated after contract termination autumn 2024",
    "Typical room: from ~50 m2, ground floor, ≤2 steps, parking, facade signage",
    "Zones: branded entry, counter with bag shelf, waiting+coffee, fitting rooms, packing table, storage"
  ],
  "sources": [
    "https://www.artlebedev.ru/avito/pickup-points/",
    "https://adindex.ru/news/design/2024/12/11/328447.phtml",
    "https://www.avito.ru/files/file/press%20releases/03.10_New_Avito_Visual_style.pdf",
    "https://tpmag.ru/news/e-commerce/avito-branded-delivery/"
  ]
}